SoLou Restaurant, based in Baton Rouge, Louisiana, expanded its footprint with a new location in Lafayette—the first of several planned openings along the Gulf Coast over the next decade. I led the creative direction for the Lafayette launch, redesigning menus, a custom print and digital pattern, and professional photography of new menu items. My responsibilities also included producing all print collateral for both locations, designing outdoor signage, email campaigns, and launching a brunch-focused social media campaign. As the sole designer on the project, I handled every aspect of the creative process, delivering all print-ready and digital assets.
